Mobile Media: Content and Experience

日時:
2007年12月7日 16：30 - 18：00

場所:
京都大学 工学部10号館4階　第3講義室

講師:
Simon Jones氏

講師所属:
Director Human Computer Studies Laboratory, University of Amsterdam

講師略歴:
Directeur (Labhoofd) at the Institute of Informatics at the University of Amsterdam, where I head the Human Computer Studies Laboratory with around 50 staff addressing human computer interaction and my own specialisations: the changing nature of content and new technology for the social experience of content via cellular telephony.

Founder of Ictinos Innovation Ltd, a private company which advises governments and companies on policy and innovation in new media applications and technology.

Former CEO of MIT’s Media Lab Europe (Nicholas Negroponte was Chairman) running a 150-strong international laboratory in media arts and sciences, funded by over 18 different companies.

講演概要:
We live in a world with 250M broadband connections and 2.5billion handsets. it seems likely then that the future dominant method by which content is received and user experiences generated will be via the handset. Current evidence suggest that the approach generally taken is to modify PC-based applications for a smaller form factor, screen and keypad. Current evidence also suggests this approach is failing.

What then are the requirements for successful applications on handsets? Why does so much fail and so much user disappointment reported? This talk argues that in order to succeed one needs to recognise the fundamentally different mode of interaction that mobile demands and the specific technological advantages it offers. A specific example 'The Cartography of Experience' shows how primitive mobile tagging mechansims allied to data mining can create landscapes where experience is shared and opportunities for fun and pleasure can be found.

講演アーカイブ:
http://www.ai.soc.i.kyoto-u.ac.jp/field/seminar/071207/
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